Different types of advertisements

Below are examples of the twelve advertising techniques and my point of view as a consumer looking at the ad and commenting on it.

Association: 

Using an actor or someone famous makes people think that the product is good because the celebrity is using it.

Call to action:

This ad says ‘Try 20 free questions now ‘ calling the person  and telling them to come and do a test trial. 

Humor:

This ad certainly would make people laugh, thus it is humorous and appeals to all.

Fear:

Using the fear of death, this ad is notifying and telling you not to throw your life away to smoking.

Sense appeal:

Even though this ad does involve call to action as well, showing this juicy burger upfront appeals to tones taste buds.

Must have:

By revealing its amazing qualities, this Dettol ad certainly seems to be a must have.

Repetition:

Repeating 'sale' is certainly going to grab the eye of the reader

Special Ingredients:

This Vatika ad reveals the special ingredients to strengthen and give your hair a healthy glow

Testimonials and endorsements:

Using Priyanka Chopra, and having a positive quote from her side, simply means it is an endorsement ad.

Claim:

What comes to my mind when I see this advert is that it is quite convincing because the two models ( the young one and the old one ) look very similar and can pass as the same person.

Methods of advertising

Reflection

Today in class we were presenting the posters we have made, My group and I did two different topics we did Newspaper Ads and O.O.H media. O.O.H stands for Out of House media. We split our work into fair parts so everyone did the same amount of work. I also learned from my group members and I gained knowledge from researching for the poster. I learned that newspaper ads a useless if they are not interesting or if they do not catch the eye of the readers. I learned that newspaper ads targets adults and the elderly, because teenagers, children and preteens do not read newspapers these days as they are more into magazines, play station etc. I learned from the other groups when they presented about the different types of advertisements such as; Television advertisements are one of the most popular because you have to watch the ad if you want to watch whatever movie or video or series that comes after, I learned that billboards are not the only form of out of house advertisements; there are hot air balloons, people holding up posters etc. Personally i enjoyed watching everyone present, most people had loud and clear voices whilst some were very quite and shy making it difficult to hear what they were saying. Over all the presentations were quite good though some posters were lacking in information and creativity. Personally my favorite poster was Ria and Anania's poster because you could tell that they split the work fairly and they had an appropriate amount of information and pictures. That is what you are supposed to do when working in pairs, you are supposed to split the work and I think its great that they actually followed that rule.        

The Factors Of Advertisements:

Factors to be considered before making an Advertisements

Advertisements are one of the most crucial things to grab the attention of the audience that you want. It is essential to create an advertisement that is really creative; it attracts more customers and their attention is then on your product. The more creative an advertisement is, the better it is. Creating advertisements is an easy way for best-selling product companies, such as Burger King, Porsche, Toyota, , etc. To capture more of an audience that you targeted.

Here are some key factors to create a successful ad:

•   Focus on a certain target audience.

•   Promote a discount for something that you are selling.

•   Your advert should be original and creative.

•   Your tone of voice should compliment the product.

•   For example: A food ad will not have your boring voice. Your

voice needs to be full of expression and appetizing.

•   Attract customers based on their needs.

•   Select the suitable media for your advertisement. It could be a TV

commercial, brochure, flyer, etc.

•   Use bold words.

•   Include exciting offers.

•   There are 3 important factors for content. 

They are:

1 The way the product works.

2 The role model preferring the product. Someone famous like

Justin Bieber, Messi, etc.

3 A spokesperson, a celebrity showing his linkage to this product.

What is the importance of creating ads?

The importance of having ads is:

1. Advertising is important for the customers. Advertisements play

very important role in the life of customers.

2. It can make your product relatable when seeing idols using it.

MY CONCLUSION:

In conclusion, I would like to say that in order to create a successful ad, you need to use these features to promote your product. These factors will help strengthen your advertisement and will help you catch the audience that you want/need. 

REFERENCES:

1.https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/

2.https://blog.bufferapp.com/social-media-ads-strategies

3.http://www.bayt.com/en/specialties/q/207820/what-factors-are-essential-in-making-a-good-advertisement/

5.http://www.managementstudyguide.com/objectives-importance-of-advertising.htm

16/10/2015

This is my reflection of what I have been doing in Digital Design Class

In our Digital Design Class, we have been doing a variety of different things such as; learning how to use a blog, reflecting on the different parts of a laptop and how to appropriately use one, we have been given our four criterion, we were taught how to use publisher, we have been taught how to use a tool called snipper, we are currently learning about ads and the reason they are critical to companies and we have written a 500 word essay about the use of ads which we have posted on our own blogs like this one. We have been given our seats and the passwords of our laptops. Now while most people might find this boring, I find it quite interesting to learn all these new topics and tools that I didn't even know existed before I learned about it. I find that we find the most beauty and wonder in places that we didn't think there would be any beauty and wonder such as; an IT lab. It is beautiful because it shows how much humans evolved and what we are capable of, because we went from cavemen and woman to these creatures that create things so amazing that it just makes you think. What if I can be one of those few creative and energetic minds that make things as impeccable as this? That is my practical, creative summary and reflection on what I have been doing and learning in Digital Design Class.